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Hip Hop Music Why Has Hip Hop Music Sales Fallen
Rap Music
Quite recently, rap dominated album sales charts. Now, the music that has been a driving creative and commercial force in American culture is struggling to get its swagger back.
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Just a few years ago, hip hop music was huge in the United States. Sales even hit a record high of over 1.8 billion USD at one point in 2000. In terms of record sales, that was when Hip Hop R&B had overtaken all other genres of music. To find out why Hip Hop music sales are slumping currently, one has to rewind a little and understand how Hip Hop all started out.
Many Hip Hop artists pretty much stayed underground to practice their art form before Hip Hop got accepted into the mainstream. That hip hop would become such a big thing was not on anyone’s mind.
The starting point of Hip Hop was in the streets. The people who started the movement were disadvantaged and often ostracized by the community. They were looking for a way to express themselves and their plight. And they did express themselves.
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Far reaching in content and profanity in the lyrics was the Hip Hop community, unlike other type of music. It is refreshing for the market to hear such profanity in the records. Hip Hop music soon took off like a bullet with as much variety in tone as there were people, from the angry rebellious rap, to the happy party time songs.
Hip-hop decline can be traced to a range of factors, including marketing strategies that have de-emphasized album sales in favor of selling less-lucrative single songs and short versions of those singles as ring tones for cell phones.
The success of the Hip Hop industry, unfortunately, has hit a turning point. Year after year, sales of Hip Hop music began to decline after it started a few years prior. Once worth millions of dollars, some recording labels are now near bankruptcy.
Taking the time to learn about Hip Hop music and culture, it is clear that the market has fully embraced it. What is the source of the decline in sales, after earning billions of dollars in the industry, and being widely accepted in the mainstream?
It is all due to the Internet, many will argue. Along with many new threats to the old industries, the new Internet age has brought about many new opportunities. Unfortunately, the record industry has been resistant to change and now it’s easier than ever to commit piracy. They have been stuck too much in the old mind frame and old distribution channels to fully realize just what a blessing the Internet could really be for them.
Listening to Hip Hop artists is now being done all over the world. There is no longer the element of distribution channels or lag from the artist to the market. The Internet has made it instantaneous. Where people had to wait for months or search relentlessly to be able to acquire all of an artist’s past works such old walls have been broken down completely.
Wade Waters – MOVEMENT MUSIC
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